If you’re a local business owner and you’re not showing up in Google’s Local Service Ads (also known as Google Local Leads)… you’re missing out on one of the easiest ways to get red-hot leads. Like, people-already-Googling-what-you-do level hot. 🔥

This isn’t just another ad platform. Google Local Leads puts your business above traditional Google Ads with a direct call button, your Google rating, hours, and that beautiful “Google Guaranteed” badge (yes, it’s a thing). It’s trust + visibility + action—all wrapped into one.

Let’s break it down.

💡 What Are Google Local Leads?

Google Local Service Ads are pay-per-lead ads that appear at the very top of Google when someone searches for a local service. Think: “electrician near me” or “dog groomer in [your city]”.

Instead of charging you for a click, Google charges you only when someone contacts you through the ad. That’s right—you’re not paying for window shoppers, just real-deal leads.

Bonus? These ads include:

  • A clickable phone number
  • Your star rating + reviews
  • A trust badge (if verified)
  • Your hours of operation

It’s like your own little billboard… right at the top of Google.

✅ What Types of Businesses Qualify?

Not every business can use Local Service Ads—but if you’re a local service provider, there’s a very good chance you’re eligible. Here’s a taste of who can qualify:

  • Home services: plumbers, HVAC, electricians, roofers, landscapers, cleaners, handymen
  • Legal services: lawyers, immigration specialists, estate planners
  • Wellness pros: massage therapists, chiropractors, dentists, personal trainers
  • Real estate & finance: realtors, property managers, tax pros, financial planners
  • Lifestyle & care: pet groomers, pet sitters, tutors, photographers, child care providers

Don’t see your business on the list? You might still be eligible—Google’s list is expanding all the time.

💰 Why It’s a Game-Changer for Local Businesses

Let’s be real: small business owners don’t have time (or money) to waste on ads that don’t convert.

Google Local Leads change the game because:

  • You only pay for actual leads, not just clicks
  • You build trust instantly with the Google Guarantee badge
  • You get top-of-page placement, even above traditional ads
  • It’s mobile-friendly and makes calling you one tap away

Translation: your ideal client finds you faster, trusts you more, and reaches out without second-guessing.

📍 How to Get Started

Getting set up can feel a little techy—but don’t stress, I’ve got you. Here’s what’s typically involved:

  1. Verifying your business and licenses (Google wants the pros!)
  2. Running a background check (they take trust seriously)
  3. Setting your service areas and budget
  4. Collecting reviews to build that 5-star rep
  5. Going live and getting leads on autopilot

Want to skip the guesswork?

👊 Let’s Get Your Business Showing Up Where It Counts

If you’re serving a local area and want more qualified, ready-to-book leads—Google Local Leads might be your secret weapon. Whether you’re in home services, wellness, legal, or any local service industry… it’s time to stop being invisible on Google.

📞 Book a call with me and I’ll help you figure out if you qualify, walk you through setup, and show you how to turn those leads into loyal clients.

TL;DR?

If people are Googling your service—and you’re not on Google Local Leads—you’re handing business to your competitors. Let’s fix that.

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